Use this infographic to understand why it’s important to make a problem statement in the beginning of the creative problem solving process:
Tip: Do you know what problem you want to solve? Try asking the 5 Ws: Who? Where? What? Why? When?
GENERATIVE PROBLEM STATEMENT FROM IDEO:
How might we get products to people without generating plastic waste?
TARGETED PROBLEM STATEMENT FROM MINDIPLY:
How might we increase sales with social media by 10% in three months?
How might we help employees in our company use design thinking techniques?