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Use these when you know what the problem is but need to find a way to communicate it and help people think of solutions.
Aims of a problem statement:
Start by asking ‘How might we…?’ and it will help you get into a solution making frame of mind
One short sentence is enough. Provide more detail face to face or in another document
Include numbers and deadlines to focus your search
Can you think of 3 quick ideas from your problem statement? If not, try another one
Talk to your team, colleague or friends and see if it communicates
FOCUS ON ONE PROBLEM
Make several problem statements if one turns out to be too complicated
They act as ‘anchors’ making you think of lots of similar solutions, and not different solutions
Use language everyone can understand, don’t assume people know what your talking about
See how people respond to it and change it if it’s not achieving the aims of communication and inspiration
Do you find writing problem statements useful? We'd love to hear about your experience and get your tips. You can email us or write on our Facebook page.