Old quotes for new ideas

A creativity technique that uses the wisdom of the past to suggest new ideas
Paolo | 22.06.17

We're exploring creativity techniques would like to introduce the 'Inspirational Quotes' technique.

You can download a PDF explaining the technique or try it out right now with our online Inspirational Quotes tool!

The Inspirational Quotes creativity technique

Let the wise words of the great inspire you with new ideas

How to

Formulate a problem statement as a question that focuses on a single actionable issue. Jot down a few keywords from the problem statement


How might we win increase the number of users landing on our website by 50% in the next four weeks using content marketing?

How to

Look up inspirational quotes related to your keywords in a dictionary of quotes or online, and note down 3 to 7 of them.


Quotes about marketing

  • Dave Barry: The reason it's called "Grape Nuts" is that it contains "dextrose," which is also sometimes called "grape sugar," and also because "Grape Nuts" is catchier, in terms of marketing, than "A Cross Between Gerbil Food and Gravel," which is what it tastes like.
  • John Kenneth Galbraith The salary of the chief executive of a large corporation is not a market award for achievement. It is frequently in the nature of a warm personal gesture by the individual to himself.

How to

Consider one quote at a time. Look again at your problem statement and pretend that the quote is advice about your problem. Think how it could apply and jot down any ideas that pop up in your mind.


Write stories related to current news that are clear examples of psychology research findings. If a CEO awards himself an astronomical bonus and justifies it, it may be a good example of the self-serving bias.

This and many other creativity techniques can be found in the book Instant Creativity by Brian Clegg and Paul Birch.

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