Old quotes for new ideas

Paolo Bongiovanni22 Jun 17

We're exploring creativity techniques would like to introduce the 'Inspirational Quotes' technique.

You can <a href="https://res.cloudinary.com/mindiply/raw/upload/v1498048896/InspirationalQuotes_zu7bfo.pdf" target="_blank">download</a> a PDF explaining the technique or try it out right now with our online <a href="/products/quotation_inspiration" target="_blank">Inspirational Quotes</a> tool!

<div id="pamphletBody" class="row"> <div class="small-12 columns pamphlet vertical-container"> <div class="horizontal-container align-justify pamphlet--header"> <div class="pamphlet--title"> <h1>The Inspirational Quotes creativity technique</h1> <h4>Let the wise words of the great inspire you with new ideas</h4> </div> </div> <div class="l-vertical-padding"> <div class="horizontal-container"> <div class="small-2 columns"><img src="/assets/img/quotinsp1.png" /></div> <div class="columns"> <h4>How to</h4> <p>Formulate a <a href="/blog/post/how-to-write-a-good-problem-statement" target="_blank">problem statement</a> as a question that focuses on a single actionable issue. Jot down a few keywords from the problem statement </p> <h4>Example</h4> <p>How might we win <strong>increase</strong> the number of users <strong>landing</strong> on our website by 50% in the next four weeks using content <strong>marketing</strong>? </p> </div> </div> <div class="horizontal-container"> <div class="small-2 columns"><img src="/assets/img/quotinsp2.png" /></div> <div class="columns"> <h4>How to</h4> <p> Look up inspirational quotes related to your keywords in a dictionary of quotes or <a href="http://quotes.yourdictionary.com/" target="_blank">online</a>, and note down 3 to 7 of them. </p> <h4>Example</h4> <p>Quotes about marketing<p> <ul> <li><em>Dave Barry:</em> The reason it's called "Grape Nuts" is that it contains "dextrose," which is also sometimes called "grape sugar," and also because "Grape Nuts" is catchier, in terms of marketing, than "A Cross Between Gerbil Food and Gravel," which is what it tastes like. </li> <li> <em>John Kenneth Galbraith</em> The salary of the chief executive of a large corporation is not a market award for achievement. It is frequently in the nature of a warm personal gesture by the individual to himself. </li> </ul> </div> </div> <div class="horizontal-container"> <div class="small-2 columns"><img src="/assets/img/quotinsp3.png" /></div> <div class="columns"> <h4>How to</h4> <p>Consider one quote at a time. Look again at your problem statement and pretend that the quote is advice about your problem. Think how it could apply and jot down any ideas that pop up in your mind. </p> <h4>Example</h4> <p> Write stories related to current news that are clear examples of psychology research findings. If a CEO awards himself an astronomical bonus and justifies it, it may be a good example of the <a href="https://en.wikipedia.org/wiki/Self-serving_bias" target="_blank">self-serving bias</a>. </p> </div> </div> </div> </div> </div>

This and many other creativity techniques can be found in the book Instant Creativity by Brian Clegg and Paul Birch.

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